Shuffle:
Mahragan Mix Mazika
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Naming visual identity and motion design for a multi-genre music festival spanning across three Fridays. With a line-Up so iconic you could have probably put it on shuffle, the identity was inspired by the physicality of music with a record label approach including interchanging hand-lettered logo types that shuffle around. Bringing a light-hearted and casually Arabic feel to your playlist staples
scope___
Naming + Visual Identity + MotionDesign + CopyWriting
design team___
Nardine Shenouda + Nada Sultan + Malak Ghoneim + Osman Setto
client___
Ora Developers
sector___
MusicFestival
Entertainment
OCT-2022