C—D—SD / FEATURED WORKº

2022

Mahragan mix mazika

Naming visual identity and motion design for a multi-genre music festival spanning across three Fridays. With a line-Up so iconic you could have probably put it on shuffle, the identity was inspired by the physicality of music with a record label approach including interchanging hand-lettered logo types that shuffle around. Bringing a light-hearted and casually Arabic feel to your playlist staples.

scope__
  • Naming visual identify motion design copy writing
sector__
  • music festival entertainment
mahragan-mix-mazika
2022 ©
client__
  • ora developers
view project

2022

Un Amour d'Aswan

A French-based brand focused on curating pieces from our local artisans and showcasing the love, stories and passion the goes through each piece . Inspired by the brand's ethos that love is the way forward, we paired a signature shade of red with slick serif typography for a french flvor

scope __
  • Visual identity llustration
sector __
  • Retail Home-goods Craftsmanship
un-amour-d-aswan
2022 ©
Client __
  • Un Amour d'Aswan
view project

2021

The Cult

Logo uplift and visual identity for an experiential studio based in Cairo. Inspired by their unusual name and their tendency to let their work speak for itself. Our approach was to truly capture that unnamed cult feeling through a dark and typographic execution.

scope___
  • Uplift + Visual Identity + Copywriting
sector___
  • Installation Design, Exhibition Design
the-cult
2021 ©
client___
  • The Cult
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2021

Marsa Baghush

Visual identity and editorial design for Marsa Baghush, a fruitful land rich in history nestled away in the Egyptian North Coast. A brand that infuses the perfect mix of simplistic yet elegant architecture with the natural habitation of the surrounding areas.

scope___
  • Branding + Brochure + Website
client___
  • Marsa Baghush
marsa-baghush
2021 ©
sector___
  • Real Estate
view project

2021

Tetco

A new comprehensive brand identity unifying the wide range of products and services offered by Tetco; A solid logo with strong colors & detailed illustrations are the main pillars of the identity allowing Tetco to showcase their diverse portfolio insuring the inclusion of the partner brands without overshadowing Tetco.

scope___
  • Visual identity+Website+Illustrations
sector___
  • Industrial, Manufacturers, Engineering, Trading
tetco
2021 ©
client___
  • Tartoussieh Engineering & Trading Company
view project

2021

Incosteel

The pioneers in steel manufacturers in Egypt; established in 1983 and since then have been market leaders in this sector. A brand that is bold & solid yet always progressive in the techniques they use.

scope___
  • Brand Uplift + 3D
sector___
  • industrial + steel + manufacturing
2021 ©
client___
  • International Company for Steel
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2021

Smart Village

Uplift for one of Egypt’s most iconic establishments. Commemorating its impactful presence, we gave it a modernized spin with a visually distinct and defined logomark.

sector___
  • public
scope___
  • Brand Uplift + Campaign
2021 ©
client___
  • SVC - Smart Villages Development Company
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2021

AIM Technology

An identity and website refresh for an artificial intelligence company focused on natural language processing.

scope___
  • illustration + web design
sector___
  • technology
2021 ©
client___
  • AIM Technology
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2020

shasha mobile film festival

Naming and visual identity for a young mobile film festival in the Mena region inspired by the rawness and flexibility of mobile filmmaking.

scope___
  • naming + visual identity + website
sector___
  • entertainment + festival
2020 ©
client___
  • shasha mobile film festival
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2020

suez canal economic zone

A visual identity that marks the map with 6 Ports and 4 Industrial Zones. A project reflecting the diversity of what our country’s land has to offer.

scope___
  • visual identity + brand architecture
sector___
  • public sector + industrial
suez-canal-economic-zone
2020 ©
client___
  • SCZone
view project
brand identity - guidelines - packaging design - web design - UI/UX cross platform - web development - illustration - events & festivals concepts - editorials & - ANNUAL REPORT - brochures - campaign - custom type - maps & masterplans - motion graphics - animation -  brand identity - guidelines - packaging design - web design - UI/UX cross platform - web development - illustration - events & festivals concepts - editorials & - ANNUAL REPORT - brochures - campaign - custom type - maps & masterplans - motion graphics - animation -