2024
colesque
House of Tailored Social Curations. A name that come from a combination of “Collective-esque,” encapsulating the brand’s core essence; where good souls come together. Crafting the identity, we wanted to ensure that we showcased the warm and unique hosting feel that rings true to their events. Building a wide custom illustration library that bridges between the “light” dreamy morning events and the “dark” night parties, reflecting their refined and avante-garde personality.
Scope__
- Visual identity + Illustration + Launch campaign + Editorial + Copywriting + 3D
Sector__
- Entertainment + Events Management
Client__
- Colesque
2024
Jude Benhalim
Celebrating the organic rebellion of Jude Benhalim, a museum style approach that honours each piece as a harmonious artwork that should be put on display. With a fresh new emblem complementing the brands bold and abstract nature, a 'geem' and median 'beh' connected organically to create Jude's new seal. With a timeless type system, bold pops of color; an adaptable identity complementing the organicness of the pieces.
Scope___
- Visual Identity + 3D + Launch campaign + Motion Design
Sector___
- Product + Jewellery + Premium Service
Client___
- Jude Benhalim
2024
Manshaa
A multi-genre 13 track album celebrating 18 groundbreaking mena-born artists. Inspired by its name, meaning: “birth”/“origin”, manshaa becomes the core universe from which 13 tracks are born, each with its own distinct visual universe inspired by the lyrics and genre yet utilizing a flexible visual system.
Scope___
- Branding + Art direction + 3D & Motion Design
Sector___
- Music & Entertainment
Client___
- Noise Records & Scene Noise
2023
NT Voice
A grotesque, low contrast typeface with a cheeky touch to convey the spirit of Ntsal as a design studio. Created in 2023 to be used for in-house applications and a local workhorse for the studio.
scope__
- Latin Typedesign
license__
- free for personal and commercial use
Client __
- Ntsal initiative
2023
avrelle
Packaging & visual identity for a local haircare brand with a total of 21SKUs that cover 8 different product types. Designed to be a center piece that you don't have to hide behind the shower curtains , a third of the custom moulded bottles is reserved just for the fluted texture as an added tactile element. With a bold & stripped down label layout system that highlights the ingredients and their benefits , sleekly printed directly against striking colors. There's no denying the power of good hair day, which is the core thought that led the project.
Scope___
- Bottle design + Packaging + Visual identity
Sector___
- Cosmetics
Client___
- Vision Cosmetics
2023
Commercial International Bank Custom Typeface
the multi-script typeface designed for CIB is monolinear , sans serif with multiple weights including italics for a flexible use across different mediums, CIB typeface is legible and usable for small text, however it does contain stylistic features for display type settings
Scope___
- Latin & Arabic Custom Typeface
Sector___
- Banking/ Financial Sector
Client___
- CIB, Commercial International Bank
2022
Mahragan mix mazika
Naming visual identity and motion design for a multi-genre music festival spanning across three Fridays. With a line-Up so iconic you could have probably put it on shuffle, the identity was inspired by the physicality of music with a record label approach including interchanging hand-lettered logo types that shuffle around. Bringing a light-hearted and casually Arabic feel to your playlist staples.
scope__
- Naming visual identify motion design copy writing
sector__
- music festival entertainment
client__
- ora developers
2022
Un Amour d'Aswan
A French-based brand focused on curating pieces from our local artisans and showcasing the love, stories and passion the goes through each piece . Inspired by the brand's ethos that love is the way forward, we paired a signature shade of red with slick serif typography for a french flvor
scope __
- Visual identity llustration
sector __
- Retail Home-goods Craftsmanship
Client __
- Un Amour d'Aswan
2021
The Cult
Logo uplift and visual identity for an experiential studio based in Cairo. Inspired by their unusual name and their tendency to let their work speak for itself. Our approach was to truly capture that unnamed cult feeling through a dark and typographic execution.
scope___
- Uplift + Visual Identity + Copywriting
sector___
- Installation Design, Exhibition Design
client___
- The Cult
2021
Marsa Baghush
Visual identity and editorial design for Marsa Baghush, a fruitful land rich in history nestled away in the Egyptian North Coast. A brand that infuses the perfect mix of simplistic yet elegant architecture with the natural habitation of the surrounding areas.
scope___
- Branding + Brochure + Website
sector___
- Real Estate
client___
- Marsa Baghush
