An identity and website refresh for an artificial intelligence company focused on natural language processing.
Lana | Lama | Yasmine | Nardine | Vina
illustration + web design
AIM is an artificial intelligence (AI) house focused on Arabic natural language processing (NLP). Their solutions understand and interprets human language.
To visualize the story behind AIM, we designed a set of characters based on the logo. The characters wil help in guiding across the wide array of services that AIM offers. It will also help in creating a distinguished visual language unique to AIM.
To explain the complicated technological terms that users might not be familiar with, we designed fictional machines that serve the purpose of visualizing specific features in a simple way.