Former design director and creative lead of the design & branding unit at J. Walter Thompson Cairo. Having worked with clients of local and international backgrounds I understand the need to attract and connect with a diverse range of audience. I’ve decided to withdraw from the giants module to approach the design process in a more personal way where I can spot the opportunities and create more relevant brand identities.
With a little over 4 years of experience in the field of digital design and brand identity, I aim to create interfaces and identities that are both effective, interactive, and technology-driven. I’m passionate about creating design with a purpose, and building brands based on strategic research.
Newly graduated graphic designer, amateur photographer, and sometimes I illustrate too. In a committed relationship with Adobe Software Programs. Currently focusing on branding, editorial design and typography; both English and Arabic. If I'm not sitting on a desk designing something, you'll probably find me with my furry friends.
I'm a designer, an artist at heart and a researcher; a firm believer in honest and purposeful creations and a documentation fanatic. I am a very active person who is easily adaptable to new contexts. My focus now is shifting towards design education and design research as gateways to more future advancements.
Moral Support Pup _
I’m a cute high-maintenance puppy and I also double as a low-budget doorbell because I yell at everyone who knocks on the door. I just eat treats at the studio.